Essay on Advertisement In English
With growing technology industrialization has come up. It has changed the very face of this earth. It has gifted many comforts and luxuries to human beings. Luxurious commondities like television, washing machines, fast-food products, food-processors etc. are manufactured by many companies and brought into the market. But how does the information about their product reach the consumers?
In answer to this interrogation is the rise of a dazzeling world of advertisements. It is an altogether new field in which a lot of money and people are involved. Almost every company, from a film company to a shoe company, has an independant marketing and advertising department and spares crores of rupees for an effective advertisement through various media to get market.
These advertisements meet us on every step. Start from a morning newspaper. Just turn its pages and from the very corners near the title, on every page we find advertisements and advertisements.
There are columns after columns kept for daily small miscelenous advertisements about lost articles, matrimonial, buy and sale, latest books, educational aids like classes, hostels, boardings and many more other.
There are impressive, colourful halfpage advertisement of wines, cigars and others. When we go to market big boards painted with colorful advertisements, bright neon signs catch our attention. They are fixed on tall framework and on skyscrapers. While passing on a road, some guy comes ad inserts a handbill in your hands.
It is an advertisement of some tu" class or an exhibition. Huge painted advertisement boards are fixed on the sides of highways. During quiet hours of the day when you are relaxing in an armchair, a salesman rings the door-bell.
He praises the product he brings or shows a demonstration of some kit like an electric tea-maker or a food-processor and holds out a bait of concession or some gift. He convinces you the usefulness of the product and you are tempted to buy one.
That is the chant and charm of advertisements. If made effectively they really serve its purpose. One needs an artistic view and creative thinking for making a good avertisement. The advertising agencies use many ideas and suggestive symbols to attract the consumers.
This can be very prominently marked in the advertisements on the television. Some film star claims that some particular soap or skin-cream is the secret of her beauty. Some other beautiful face claims that a tallcum powder of a particular brand is the secret of her confidance. There are various advertisements of colour televisions, refrigerators proclaiming the standard of their
product. In one way or the other, these advertisements touch the soft corners or weak points of the consumers and appeal to their sensitive minds to make their product popular. There are so many products like tooth-pastes, soaps, soft drinks, TVs, refrigerators and many more others daily advertised on the small screen.
It's as if a keen tussel, an acute competition in which every product wants to win. Their advertisements made one after another may creat confusion in the consumers. That's what the world of advertisements is like.
Another field of modelling has arose hand in hand with the field of advertisements. Beautiful girls and strong handsome boys are now choosing modelling as their career. Working in advertisements and fashion shows and doing modelling is now-a-days a gate way to film industry which has its own ways of advertising.
The songs in a movie are popularised before the film is released or its trailors are showed in theatres. Thus is the glamerous, wonderful, romantic and charming world of advertisements, which bears in the minds of common people the splendid ideas of a cozy standard of living.
In this age of materialism, when even the basic needs like food to eat, clothing and shoes to wear and a small house to live are counted in luxuries, one won't be surprised if advertisements prosper. Vocabulary:- to change the face of